Identify Attitude and Perception of Farmers on Mobile Based Agriculture: Reuters’ Market Light (RML)

Main Article Content

P. Anbarasan

Abstract

Farmers need dynamic information relating to agriculture and rural development. Therefore, to satisfy the need of information and knowledge, Reuters Market Light (RML) offers highly customized and localized agricultural related information service. RML provides information services via mobile phone-based Short Message Service (SMS) primarily aimed at farmers. The study was carried out in the Erode district of Tamil Nadu state. The results revealed that majority of the respondents had a strong positive attitude towards market and the respondents had a high level positive perception towards mobile phone with regard to farm information and technology transfer.

Keywords:
Reuters market light, short message service, gratification, constraints, mobile telephone.

Article Details

How to Cite
Anbarasan, P. (2019). Identify Attitude and Perception of Farmers on Mobile Based Agriculture: Reuters’ Market Light (RML). Asian Journal of Agricultural Extension, Economics & Sociology, 34(3), 1-4. https://doi.org/10.9734/ajaees/2019/v34i330200
Section
Original Research Article

References

Balasubramaniam R. Designing and testing the effectiveness of computer – based expert system on cognitive and domains of rubber growers. Unpub. Ph.D. Thesis, TNAU, Coimbatore. Tamil Nadu; 2010.

Agriculture Today. The Agriculture Today Yearbook, New Delhi. India; 2009.

Khalif, A. 2011. Text to speech service supporting farmers in Kenya. New Agriculturalist. Sundaresan CS. Sustainable agri-business, Agriculture Today Yearbook , New Delhi; 2009.

ICT uses for inclusive value chains (2013)". FAO; 2015.

Chadha KL. Horticulture: The next in agriculture, Agriculture Today Yearbook, New Delhi; 2009.