Study on Consumer Behaviour toward Organic Products in the Nainital District of Uttarakhand, India

Dinkar Joshi *

Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj- 211 007, U. P., India.

Nitin Barker

Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj- 211 007, U. P., India.

Jayant Zechariah

Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj- 211 007, U. P., India.

*Author to whom correspondence should be addressed.


Abstract

The study conducted in the Nainital district of Uttarakhand state investigated the consumers’ buying behaviour towards organic food products based on the data collected from 110 respondents. The study used Henry Garrett's ranking test for analysis. The study focused on finding out the factors affecting consumer behaviour while purchasing organic products. The study has revealed that factors availability, price, quality, reference from others, environmental concern, brand, advertisement, awareness and personal experience hold 1 to 9 rankings respectively. This indicates availability is a major concern that should be considered first.

Keywords: Consumer behaviour, organic food, factors affecting


How to Cite

Joshi , Dinkar, Nitin Barker, and Jayant Zechariah. 2023. “Study on Consumer Behaviour Toward Organic Products in the Nainital District of Uttarakhand, India”. Asian Journal of Agricultural Extension, Economics & Sociology 41 (7):220-23. https://doi.org/10.9734/ajaees/2023/v41i71968.

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