Cowpea Marketing and Consumption Preference in Potiskum Local Government Area of Yobe State, Nigeria

Waziri-Ugwu, Phidelia Ramatu *

Department of Agricultural Economics and Extension, Federal University, P.M.B 1005, Gashua, Yobe State, Nigeria.

David Hyelni Seth

Department of Agricultural Economics and Extension, Federal University, P.M.B 1005, Gashua, Yobe State, Nigeria.

*Author to whom correspondence should be addressed.


Abstract

The article sought to examine cowpea marketing and consumption preference in Potiskum Local Government Area (LGA) in Yobe State, Nigeria. Yobe State is one of the major producers of Cowpea in Nigeria and there is a high level of marketing activity on Cowpea in the State. The objectives of this article are Identify the socio-economic characteristic of the respondent; determine the channels associated with cowpea marketing in the study area; examine the factors that determine the price of cowpea in Potiskum L.G.A; and determine the choice of the respondent in the use of cowpea types. Multi-stage sampling procedure was adopted to select 150 respondents. Descriptive statistics, OLS regression analysis and semantic differential scale were used as the analytical tools. Major results revealed that the market was mostly dominated by men (78. 66%), who are majorly singles (77.33%) in a household of 1 -10 persons (76. 67%) and (70%) had marketing experience of 1-10 years. The marketers are averagely educated and can read and write in Quranic and western Education. The marketing channel revealed that sales of cowpea start from the farm gate to the final consumer. The factors that affect cowpea retail price had an adjusted R2 of 72.8% with household size, source of supply and sources of loan having a positive effect on the price of a 100kg bag of cowpea. While the factors that affect wholesale price had an adjusted R2 of 66.4% with age, sources of supply, loading and offloading, sources of loan and storage having positive effects on the price of a 100 kg bag of cowpea. The Semantic Differential Scale revealed that brown cowpea was much preferred in the study area despite its high price. The article concluded that there was a free flow of information, adequate market intelligence among the market stakeholders and the business is profitable. It was recommended that an affordable storage facility should be made available to marketers, and market policy be made in the State to enhance the business profile through the improvement of transportation and market price information.

Keywords: Potiskum, Yobe State, marketing channel, cowpea marketing, consumption preference


How to Cite

Ramatu , W.-U. P., & Seth , D. H. (2023). Cowpea Marketing and Consumption Preference in Potiskum Local Government Area of Yobe State, Nigeria. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 325–334. https://doi.org/10.9734/ajaees/2023/v41i102175

Downloads

Download data is not yet available.

References

Gilbert C. Commodity risk management for developing countries: paper prepared for the third meeting of the international task force (ITF) held in Geneva; 23rd-24thJune 1999.

Akpan SB. in Akpan S.B Udoh E.A. and Udo U.J. Monthly Price Analysis of Cowpea and Maize in Akwa-Ibom State, Southern Nigeria. International Journal of Food and Agricultural Economics. 2014, 2002;2(2):65-86.

ISSN 2147-8988. Available:http://ageconsearch.umn.edu/bitstream/168579/2/vol2.no2.pp65.pdf

Akpan SB. Relative Price Variability and Inflation: A case study of Grain subsector in Nigeria. Unpublished Master Degree Thesis. University of Uyo, Nigeria; 2007.

Polaski S. Rising Food Prices, Poverty and Doha Round. Carnegie endowment for international Peace. Principles and Application; 2008.

Abba A. Framework on Agricultural Market Analysis: Theories and Applications. ABU press limited, Zaria. 2009;184.

Ajetomobi J, Abiodun A. Climate change impacts on cowpea productivity in Nigeria. African Journal of Food Agriculture Nutirtion and Development. 2010;10(2): 2258–2279.

Alexander C, Wyeth J. Cointegration and Market Integration: An Application to the Indonesian Rice Market. Journal of Development Studies. 1994;30(2):303-32.

Anthonio QBO. The Marketing of Staple Foods in Nigeria: A Study of Pricing Efficiency. Ph.D. thesis, University of London; 1968.

Barrett CB. Measuring integration and efficiency in international agricultural markets. Journal of Agricultural Economics, 2002;23(1):19-32.

Beierlein James G, Michael W Woolverton. Agribusiness Marketing, The Management Perspective. Prentice Hall, New Jersey; 1991.

Boone L, Kurtz D. Contemporary marketing. 11th Edition Prentice Hall India; 2006. Available:http://www.google.com.ng/url?sa=t&rc t=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwiDyP_N07DJAhWMOxQKHX2O D9cQF ggaMAA&url=http%3A%2F%2Fiiste.org%2FJournals%2Findex.php%2FJBAH%2Farti cle%2 Fdownload%2F15748%2F16146&usg=AFQjCNHVgiVe- 2hWPNDgPeTkEqBPYnCO 2w &bvm =bv.108194040,d.d24

Care L. Rice Marketing Survey Report. August, 2004. CARE International Timor; 2004.

Retrieved Oct. 2009. Available:http://ww.jica.go.Jp/essttimor/english/topics/pdf/Report.pdf.similarpages.pdf

Courtland L Bovee, John V Thill. Marketing, Published by McGraw-Hill Professional; 1992.

ISBN 10: 0070067341/ISBN 13: 9780070067349.

Davies DW, Oelke EA, Oplinger ES, Doll JD, Hanson CV, Putman DH. Cowpea: Alternative Field Crop Manual. Center for alternative plant and animal product Minnesotta Extension Services, University of Minnesota and Cooperative Extension Services, University of Wisconsin- Madison; 2005.

Galor Zvi. Marketing, Agricultural Produce and Marketing and Cooperating Marketing in Traditional Rural Areas: The International Institute-Histadrut, Israel; 1990.

Girei AA, Dire B, Salihu M, Iliya MM. Assessment of Problems Affecting the Structure, Conduct and Performance of Cowpea Marketing in Yola North and Yola South Local Government Areas of Adamawa State, Nigeria. British Journal of Marketing Studies. 2013;1(4):41-50.

Ayinde OE, Adejobo. Effect of socio-economic factors on risk behavior of farming Household: An Empirical Evidence of Small–Scale Crop Producers in Kwara State. Nigeria Agricultural Journal. 2002; 3(6):447-453.

Adeola SS, Folorunso ST, Gama EN, Amodu MY, Owolabi JO. Productivity and profitability analyses of cowpea production in Kaduna State. Pelagia Research Library Advances in Applied Science Research. 2011;2(4):72-78.

Baributsa D, Lowenberg-DeBoer J, Murdock L, Moussa B. Profitable chemical-free cowpea storage technology for smallholder farmers in Africa: Opportunities and challenges. 10th International Working Conference on Stored Product Protection, International Programs in Agriculture, 615 W. State Street, Purdue University, West Lafayette. 2010;1046–1052.

Kotler P. Marketing management planning, analysing, implementing and control. Prentice Hall Inc. Eagle Wood Cliffs, New York. Nitel Hand Book. 1990;1990-2000: 801.

Tiku NE, Olukosi JO, Omolehin RA, Oniah MO. The Structure, Conduct and Performance of Palm Oil Marketing in Cross River State, Nigeria. Journal of Agricultural Extension and Rural Development. 2012;4(20):569-573.

Hitt MA, Ireland RD, Hoskisson RE. Strategic Management: Competitiveness and Globalisation. Mason us: Thompson South Western. 2007;472.

Ifejirika CA, Arene CA, Mkado M. Price Transmission and Integration of Rural and Urban Rice Markets in Nigeria. Journal of Agriculture and Sustainability. 2013;2(1): 66-85.

Imam BKY. Channels of Distribution of Cowpea in Borno State, Nigeria. Department of Marketing, University of Maiduguri. Developing Countries Studies. 2014;4(17):58-59.

International Institute of Tropical Agriculture (IITA). Annual Report. International Institute of Tropical Agriculture; 2013.

Jafferson T. Cowpea: A versatile Crop for Hot Dry conditions. Thomos Jafferson Agricultural Institute, West Nifong Boulevard, Colombia; 2005.

Keefe LM. What is the meaning of marketing? Market News. (September 15), 2004;17–18.

Kohls R, Unl J. The Marketing of Agricultural Products (9th edition), Prentice Hall, New York; 1990.

Kotler P, Armstrong G. Principle of Marketing, 10th Edition. Hall of India Pvt. Ltd., New Delhi. 2003;5-12.

Mangison P. Ogam‟zario<

Available:www.scidedueet.com

Olukosi JO, Isitor SU, Ode MO. Introduction to agricultural marketing and prices: Principles and Applications, Living Books Series, G. U. Publications, Zaria, Nigeria. 2005;17.

Phuu Z. Analysis of structure, conduct and performance of cabbage market in Central district of Botswana. A Dissertation Submitted in Partial Fulfillment of the Requirements for the Award of a Master of Science Degree in Agricultural and Applied Economics, University of Nairobi. 2013; 99.

Rapsomanikis G, Hallam D, Conforti P. Market integration and price transmission in selected food and cash crop markets of developing countries: Review and application. In Commodity market review, 2003-2004. Rome: Food and Agriculture Organization. 2006;51-75.

Kwarteng JA, Towler MJ. West African Agriculture. Macmillan Press Ltd. London and Basingstoke; 1994.

Ravallion M. Testing Market Integration. American Journal of Agricultural Economics. 1986;68(1):102-109.

Solomon O. Identification of training needs of oil palm (Elaeisguinensisjocq) Farmers in Rainforest Zone of south western Nigeria. Pakistan Journal of Nutrition. 2008;5:231-245.

Tadele Z. (ed.) Role of Orphan Crops in Enhancing and Diversifying Food Production in Africa. Institute of Plant Sciences, University of Bern, Altenbergrain 21, 3013 Bern, Switzerland; 2013.

Available:http://www.atdforum.org/journal/html/2009-34/1/

Ukwu U. Making Food Available: The Improvement of Agricultural Marketing in Nigeria, A Paper Delivered at a Conference on Food and Nutrition Policy for Nigeria at Ibadan; May 1979.