Perceived Effectiveness of the Mobile Applications in Agriculture in Terms of Availability, Acceptance, Usage and Satisfaction

Machapathri Praneeth *

Department of Agricultural Extension, IGKV, Raipur, Chhattisgarh, India.

Arun Kumar S.

Indian Institute of Rice Research, Rajendranagar, Hyderabad, India.

Suresha R. S.

Department of Agricultural Extension, IGKV, Raipur, Chhattisgarh, India.

*Author to whom correspondence should be addressed.


Abstract

The rapid advancement of mobile technology has revolutionized various sectors, including agriculture. Mobile applications have emerged as promising tools to enhance agricultural practices by providing farmers with convenient access to vital information and services. This study aims to investigate the perceived effectiveness of mobile applications in agriculture, focusing on their availability, acceptance, usage, and satisfaction. An Ex-post facto research design was used for the present study. The study was conducted in two districts namely Chikkaballapur and Shivamogga districts of Karnataka state which were purposively selected. Chintamani taluq of Chikkaballapur district and Bhadravathi taluq of Shivamogga district are selected randomly. Two villages (Kaivara and Kurutahalli) from chintamani taluq, Hiriyurua and Nanjapura villages from Bhadravathi taluq were selected based on the simple random sampling method. From each village 30 farmers were selected randomly thus making it a total of 120 farmers from two districts. The four apps Farmrise, AgriApp, Krishi Mithra and Krishi Samyojaka were purposively selected based on its extensive use in the study area. The study showed that 67.50 per cent of the respondents had medium perceived effectiveness about the services of the mobile applications followed by low (19.16%) and high (13.34%) perceived effectiveness. The outcomes of this research contribute to a better understanding of the perceived effectiveness of mobile applications in agriculture and provides valuable insights into the availability, acceptance, usage, and satisfaction levels of these apps among farmers. Farmers are more likely to perceive mobile applications as effective when they are readily available and easily accessible in their daily farming activities. Alignment with specific needs and preferences is crucial for adoption. Promoting usage through training and support improves perceived app effectiveness. Farmer satisfaction, user feedback, and issue resolution enhance this perception. Emphasizing these aspects enables mobile applications to be more finely tuned to meet farmers' specific needs, leading to increased adoption, higher utilization, and ultimately, improved support for agricultural practices.

Keywords: Perceived effectiveness, mobile applications, acceptance, usage, availability, satisfaction


How to Cite

Praneeth , Machapathri, Arun Kumar S., and Suresha R. S. 2023. “Perceived Effectiveness of the Mobile Applications in Agriculture in Terms of Availability, Acceptance, Usage and Satisfaction”. Asian Journal of Agricultural Extension, Economics & Sociology 41 (11):19-28. https://doi.org/10.9734/ajaees/2023/v41i112257.

Downloads

Download data is not yet available.

References

Akinwale J. Analysis of utilization of mobile phones in agricultural information dissemination among maize farmers in Ondo State, Nigeria. Researchgate.Net. 2020;15(2):39–49.

Zhang Y, Wang L, Duan Y. Agricultural information dissemination using ICTs: A review and analysis of information dissemination models in China. Information Processing in Agriculture. 2016;3(1):17–29. Available:https://doi.org/10.1016/j.inpa.2015.11.002

Msoffe GEP, Ngulube P. Agricultural information dissemination in rural areas of developing countries: A proposed model for Tanzania. African Journal of Library Archives and Information Science. 2016;26(2):169–187.

Meena RL, Jirli B, Kanwat M, Meena NK. Mobile applications for agriculture and allied sector. International Journal Current Microbiology and Applied Sciences. 2018;7(02):2317-2326. DOI:https://doi.org/10.20546/ijcmas.2018.702.281

Kumar P Ganesh, Ratnakar R. A scale to measure farmers’ attitude towards ICT-based extension services. Indian Res. J. Ext. Edu. 2011;11(1):109-112.

Dhaka BL, Chayal K. Farmers’ experience with ICTs on transfer of technology in changing Agri-rural environment. Indian Res. J. Ext. Edu. 2010;10(3):114-118.

Sharma Sonali, Maheshwar S. Use of ICT by farm women: A step towards empowerment. Indian Res. J. Ext. Edu. 2015;15(3):60-65.

Singh RJ, Chauhan JK, Singh R, Anurag TS, Hemchandra L, Devi MV. Application of mobile phone agroadvisory services in climate-smart agriculture: An empirical study with structural equation modelling. Indian Res. J. Ext. Edu. 2019;19(4): 75-81.

Saravanan Raj. Mobile Phones for agricultural extension; Worldwide mAgri Innovations and promise for future. New Delhi, NIPA; 2014.

Kailash Mishra, OP, Kumar L, Singh SK. Utilization pattern of mobile phone technology (Smart Phone) among the farmers of Nagaur district in Rajasthan. Indian Res. J. Ext. Edu. 2017;17(4):117-121.

Poong YS, Yamaguchi S, Jun-ichi T. Investigating the drivers of mobile learning acceptance among young adults in the World Heritage town of Luang Prabang, Laos Information Development; 2016. Available:http://idv.sagepub.com/content/early/2016/03/03/0266666916638136.abst rat

Ganeshan MK, Vethirajan C. The impact of technology and agricultural mobile applications for farmers in India. In : 3rd International Conference on Recent Advances in Management and Technology (ICRAMT-2020) Conference Proceeding (Souvenir) 372-376; 2021.

Ansari MA, Pandey N. Assessing the potential and use of mobile phones by the farmers. Proceedings of International Conference on Innovative Approaches for Agricultural Knowledge Management: Global Extension Experiences, New Delhi, India. 2011;355- 356.