Asian Journal of Agricultural Extension, Economics & Sociology

Television is an audio-visual medium of communication which is basically conceived as a powerful mass educator. The reason behind this, TV outreach has covered the several remote villages and tribal pockets and is ushering information explosion. The main focus of the study was to have an understanding on the perception of farmers regarding effectiveness of agriculture related TV programs for the dissemination of agricultural information. Attempt was also made to explore the relationship between some of the selected characteristics of the farmers and their perceived effectiveness of agriculture related TV programs for the dissemination of agricultural information. Over the last thirty years agriculture became technology based by using modern practices. Mass Communication media (Radio, Television, Newspaper, Mobile Phone etc.) took away the credit of this upgrade from traditional to modern. Out all of these, television is able to attract the audiences of all age groups, literate and illiterate and of all the strata of the society, thus it is a strong way of disseminating modern agricultural technological information to famers via different TV Programs. TV programs motivate farmers by changing imparting critical agricultural technical knowledge, awareness and skills. The study was carried out to assess the perception of farmers regarding effectiveness of agriculture related TV programs for the dissemination of agricultural information. Attempt was also made to explore the relationship between the selected characteristics of the farmers and their perceived effectiveness of agriculture related TV programs for the dissemination of agricultural information. Most of the studies revealed that of majority of the farmers perceived agriculture related TV programs as medium effective while a minimal number of them found it either highly effective or opposite that means not so effective.