Asian Journal of Agricultural Extension, Economics & Sociology

Entrepreneurship in the agricultural sector offers significant potential for rural development and economic growth. This study aimed to assess the entrepreneurship skills among rural youth engaged in various agricultural and allied activities in Madhya Pradesh, India. The objectives were to explore and document the entrepreneurship avenues, identify the perceived reasons for selecting particular agricultural enterprises, analyze the support systems availed, and develop an attitude scale to measure entrepreneurship skills. Additionally, the study documented skill acquisition through various entrepreneurship development programs and identified key human capital factors for successful agricultural entrepreneurship.

The research focused on rural youth entrepreneurs aged 18-35 in the districts of Tikamgarh, Chhatarpur, and Sagar, with a total sample size of 210 participants (82 from Tikamgarh, 57 from Chhatarpur, and 71 from Sagar). A mixed-method approach was used, combining quantitative surveys and qualitative interviews to gather comprehensive data. Key findings revealed that access to training programs, financial support, and market linkages significantly influenced entrepreneurial readiness and opportunity identification. The study also developed an effective model for capacity building among rural youth, emphasizing the importance of human capital, including education, experience, and social networks.

The implications of this study highlight the need for targeted entrepreneurship development programs that address specific challenges faced by rural youth in agriculture. Recommendations include enhancing access to financial resources, improving market infrastructure, and fostering mentorship opportunities. These measures can empower rural youth to become successful agricultural entrepreneurs, thereby contributing to rural economic development.