Determinants of Use of Social Media Platforms among Extension Professionals in Southwest, Nigeria

Main Article Content

Bankole Babasanya
M. O. Akinola
N. M. Saddiq
O. M. Ojeleye
M. B. Usman
L. Ganiyu
M. M. Olorukooba


Opportunities to share and providing access to agricultural information at a much faster pace to a wider audience through a variety of user-friendly platforms can be achieved through the use of social media. This study investigated use of social media platforms among extension professionals in Southwest, Nigeria. Two hundred and five respondents were selected through multistage sampling and used for the study. The findings revealed that majority of respondents were between 36 and 50 years, 52.2% were male, 39.5% had B.Sc, 22.9% had HND, 15.1% had PGD, 12.2% had Ph.D and 10.2% had M,Sc/M.Phil, Over half (58%) of respondents had moderate awareness on use of WhatsApp for extension service delivery. Results of regression analysis showed positive and significant influence of performance expectancy (β=.199, p<.05), effort expectancy (β=.170, p<.05) and social influence (β=.139, p<.05) on use of social media platforms. From the result of the study, it was found that performance expectancy, effort expectancy and social influence were predictors of social media use, and recommended that in the use of social media for extension service delivery, these factors should be given attention in the study area.

Social media platforms, awareness, UTAUT factors, extension professionals, service delivery.

Article Details

How to Cite
Babasanya, B., Akinola, M. O., Saddiq, N. M., Ojeleye, O. M., Usman, M. B., Ganiyu, L., & Olorukooba, M. M. (2020). Determinants of Use of Social Media Platforms among Extension Professionals in Southwest, Nigeria. Asian Journal of Agricultural Extension, Economics & Sociology, 38(11), 1-7.
Original Research Article


Andres, Dustin and Josh Woodard. Social Media Handbook for Agricultural Development Practitioners. USAID and FHI360; 2013. Available: social/SocialMedia4AgHandbook.pdf

World Bank.: World Bank estimate based on United Nations World Urbanization Prospect; 2016.

Chukwudi J, Maduike G, Constance C. Social media and academic performance of business education students in South-East Nigeria. Journal of Education and Practice. 2015;6(25):127-134.

Attuquayefio SN, Addo H. Using the UTAUT model to analyze students’ ICT adoption. International Journal of Education and Development using Information and Communication Technology. 2014;10(3):75-86.

IICD (International Institute for Communication and Development): ICTs for Agriculture Livelihoods: Impact and Lessons Learned from IICD Supported Activities. The Hague: IICD; 2006. Available:, accessed July 2014

Agwu EA, Uche-Mba UC, Akinnagbe OM. Use of Information Communication Technologies (ICTs) among researchers, extension workers and farmers in Abia and Enugu States: Implications for a National Agricultural Extension practice”, Journal of Agricultural Extension. 2008;12(1):37-49.

Sokoya AA, Onifade FN, Alai AO. “Establishing connections and networking: The Role of Social Media in Agricultural Research in Nigeria” (Ed.), World Library and Information Congress, Helsinki February 24-28 INFLA Geneva. 2012;1-14.

Venkatesh V, Morris M, Davis G, Davis F. User acceptance of information technology: Toward a unified view. MIS Quarterly. 2003;27:425-478.

Awiagah R, Kang J, Lim JI. Factors affecting e-commerce adoption among SMEs in Ghana. Information Development. 2016;32:815-836.

Suchiradipta B, Saravanan R. Social media: Shaping the future of agricultural extension and advisory services, GFRAS interest group on ICT4RAS discussion paper, GFRAS: Lindau, Switzerland; 2016.

Mensah KI. Factors Influencing the Intention of University Students to Adopt and Use E-Government Services: An Empirical Evidence in China. SAGE Open Journal. 2019;1-19. Available:

Ajayi AO, Alabi OS, Akinsola TO. Knowledge and perception of Extension agents on information and communication technologies (ICTs) use in Extension service delivery in Ondo state, Nigeria. African Journal of Agricultural Research. 2013;8(48):6226–6233. Banmeke TOA, Oose MO. Assessment of the Use of Social Network Tools (SNTs) by Agriculture Researchers in South West Nigeria, Journal of Communications of the IIMA. 2012;12(3).

Tyabo IS, Adesiji GB, Ibrahim MIS. Umar, Ndanisa MA. “Perceived effects of mobile phone on the livelihood of rural dwellers in Niger state, Nigeria” Madukwe, M.C., (Ed.). in Agric Ext. and sustainable Family planning in Nigeria Proceedings NAERLS, ABU Zaria, May 17-15, AESON Ilorin. 2015;200-211.

Mamen K, Paxson C. Women’s work and Economic Development, The Journal of Economic perspective. 2000;14(4):141-164

Gharis LW, Bardon RE, Evans JL, Hubbard WG, Taylor E. Expanding the reach of extension throughsocial media. Journal of Extension. 2014;52(3):1-11.

Nejaddrezaei N, Allahyari MS, Sadeghzadeh M, Michailidis A, El Bilali H. Factors affecting adoption of pressurized irrigation technology among olive farmers in Northern Iran. Journal of Applied Water Science. 2018;8(109):1-9.