Asian Journal of Agricultural Extension, Economics & Sociology 2020-11-28T12:14:10+00:00 Asian Journal of Agricultural Extension, Economics & Sociolo Open Journal Systems <p style="text-align: justify;"><strong>Asian Journal of Agricultural Extension, Economics &amp; Sociology (ISSN:&nbsp;2320-7027)</strong> aims to publish high quality papers (<a href="/index.php/AJAEES/general-guideline-for-authors">Click here for Types of paper</a>) in all areas of ‘Agricultural Extension, Economics &amp; Sociology research’. The journal also encourages the submission of useful reports of negative results. This is a quality controlled, OPEN peer reviewed, open access INTERNATIONAL journal.</p> Determinants of Use of Social Media Platforms among Extension Professionals in Southwest, Nigeria 2020-11-28T12:14:10+00:00 Bankole Babasanya M. O. Akinola N. M. Saddiq O. M. Ojeleye M. B. Usman L. Ganiyu M. M. Olorukooba <p>Opportunities to share and providing access to agricultural information at a much faster pace to a wider audience through a variety of user-friendly platforms can be achieved through the use of social media. This study investigated use of social media platforms among extension professionals in Southwest, Nigeria. Two hundred and five respondents were selected through multistage sampling and used for the study. The findings revealed that majority of respondents were between 36 and 50 years, 52.2% were male, 39.5% had B.Sc, 22.9% had HND, 15.1% had PGD, 12.2% had Ph.D and 10.2% had M,Sc/M.Phil, Over half (58%) of respondents had moderate awareness on use of WhatsApp for extension service delivery. Results of regression analysis showed positive and significant influence of performance expectancy (β=.199, p&lt;.05), effort expectancy (β=.170, p&lt;.05) and social influence (β=.139, p&lt;.05) on use of social media platforms. From the result of the study, it was found that performance expectancy, effort expectancy and social influence were predictors of social media use, and recommended that in the use of social media for extension service delivery, these factors should be given attention in the study area.</p> 2020-11-17T00:00:00+00:00 ##submission.copyrightStatement## Farmers’ Problems Associated with Cultivation of Sunflower: A Case Study of Barguna District, Bangladesh 2020-11-28T12:14:10+00:00 Aparajita Badhan Moriom Akter Mousumi <p>Sunflower cultivation is a profitable enterprise to the farmers, but in the coastal part of Bangladesh sunflower is a new crop for the Rabi season. The present study was conducted to determine the socio-economic characteristics of the sunflower growers and to identify the problems facing from production to marketing in Barguna district. The study was conducted in coastal belt of Barguna district from where 100 samples were randomly collected. Descriptive statistical method was used for the analysis. The results revealed that seed, labor, irrigation and marketing of sunflower oil were top of the problems faced by the sunflower growers. Ranking of the specific problems showed that high charge of labor ranked first, salinity problem ranked second, stem rot ranked third, low market price than production cost ranked forth, training ranked fifth, high price of seed ranked sixth. Irrigation machinery, proper marketing facilities, reducing price of seed, appropriate training programs, setting up oil processing mill are the necessary solutions to overcome sunflower cultivation problems.</p> 2020-11-17T00:00:00+00:00 ##submission.copyrightStatement## Women in Agriculture and Natural Resource Management (NRM) in Andhra Pradesh –A Status Report 2020-11-28T12:14:09+00:00 G. P. Sunandini K. Suhasini I. Shakuntala Devi <p>In the present paper an attempt has been made to examine the role of women in Andhra Pradesh Agriculture especially in natural resource management. The study focused on studying participation of women in crop management, wage discrimination, ownership, access to economic resources and economic decision making and natural resources management at micro level and macro level.&nbsp; The study revealed that about 22% of cost of cultivation and 56% of the labour cost is incurred towards female labour accounting to Rs 3424 out of cost of cultivation Rs. 19725/ha in case of paddy cultivation. The economic value of women’s participation was accounting to be Rs. 2558 of the total cost of cultivation (Rs. 13567/- per ha) of sorghum. There was a glaring difference in wage rates revealing discrimination between men and women wage rates. The year to year (y-t-y) wage difference was only 12.73 during 2000-01 a decade ago, later grew to 35.13 during 2010-11. The lower wage rates to women were because female labour is available in plenty than male labour. Policy initiatives such as identify women as a key player in NRM both at micro and macro level, when the Govt. distributes surplus land, it has to consider the possibility of transferring the ownership of land to women encourage leasing out fallow land for cultivation of food crops through women SHGs, train the tribal women on how to make use of NFTP and other MFP without disturbing forest cover.</p> 2020-11-19T00:00:00+00:00 ##submission.copyrightStatement## Marketing Strategies of Leading Cotton Seed Companies in Telangana State 2020-11-28T12:14:08+00:00 Somannagari Jayasree N. Sivaramane P. Radhika K. Supriya <p>Marketing strategy is a long-term business plan of any organization with the fundamental&nbsp; goal of achieving a sustainable competitive advantage by understanding the needs of&nbsp; &nbsp;customers. This study also evaluates the perception of dealers towards the market mix&nbsp; elements comprising product, price, promotion and place of the products and services of&nbsp; competing brands. The study is conducted in southern part of Telangana State constituting Jogulamba Gadwal, Mahabubnagar and Rangareddy districts. The data is collected through &nbsp;&nbsp;&nbsp;random sampling method covering dealers and number of farmers. Statistical tests like ANOVA, and tools like multidimensional scale were used in this study. The study revealed that most of the dealers are well educated, middle aged people with age group ranging between 30-40&nbsp; &nbsp;years with the income of more than 7 lakhs per annum. The dealers data after the&nbsp; application of statistical tools revealed that strategies applied by Kaveri, Rasi and&nbsp; Nuziveedu are similar whereas the strategies applied by Tata Rallis and other brands like Ajith, Nidhi seeds are different from one another when the product, price, promotion and place elements are considered.</p> 2020-11-20T00:00:00+00:00 ##submission.copyrightStatement##