Study on Promotional Strategy of Syngenta Product Amistar in Hoshiarpur District of Punjab, India
Ranjeet Singh Kumawat *
Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211 007, U.P., India.
Nitin Barker
Department of Agricultural Economics, Naini Agriculture Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj-211 007, U.P., India.
*Author to whom correspondence should be addressed.
Abstract
Bases on information gathered from 176 respondents, a study carried out in the Hoshiarpur area of Punjab state discovered numerous Amistar fungicide promotional methods. The study's main goal was to determine how best to market fungicide to farmers. It is revealed that out of total respondent’s major number falls under the age group of 30- 50 years that is 94 respondents, and it was found land holding has a direction relation between the income level of the respondents and also the education level. The study showed that respondents gave the primary preference to Amistar Fungicide of by Syngenta Market potential is the maximum amount of sales that might be available to all the firms in a pesticide industry during a given period, under a given level of pesticide industry marketing efforts and environmental conditions. Grain crops is the major crop in Mukerian Block in which Amistar is used for use, so the market potential is calculated considering Maize crop acreage.
when it comes the preferred promotional tools, the response was in the favour of farmer meeting. Demonstration, company’s person visit, wall postering, literature display, phone call, van campaign were ranked second, third, fourth, fifth, sixth and seventh respectively. The response was in the favour of billboards with a total number of 57(32.40%) followed by the television, radio and social media. Other sources were television, radio, newspaper and social media.
Keywords: Promotional strategy, fungicides, promotional tools