Asian Journal of Agricultural Extension, Economics & Sociology

This study aims to evaluate the job satisfaction of ShopeeFood delivery drivers in Hanoi, Vietnam, and to identify key factors influencing their satisfaction. The analysis is based on survey data collected in 2024 from 136 ShopeeFood drivers operating in Hanoi. Data were obtained through face-to-face interviews using a structured questionnaire employing a five-point Likert scale. After data cleaning, the responses were analyzed using SPSS software for both descriptive statistics and regression analysis. The findings reveal that over 50% of the respondents reported being satisfied or very satisfied with their income and the flexibility of working hours. Additionally, more than 48% expressed satisfaction with the welfare policies provided. However, satisfaction levels declined when environmental factors such as adverse weather conditions and the stress associated with urban traffic were considered. Regression analysis indicates that income, the nature of the work, customer behavior, and driver qualifications significantly impact overall job satisfaction. The study recommends a set of integrated solutions, including improving income and welfare policies, providing professional training, optimizing digital platforms, and fostering an engaged and supportive driver community, to enhance long-term retention and performance.