Identify Attitude and Perception of Farmers on Mobile Based Agriculture: Reuters’ Market Light (RML)
P. Anbarasan *
Department of Agricultural Extension, School of Agricultural Innovations and Advanced Learning (VAIAL), Vellore Institute of Technology, Vellore-632014, India.
*Author to whom correspondence should be addressed.
Abstract
Farmers need dynamic information relating to agriculture and rural development. Therefore, to satisfy the need of information and knowledge, Reuters Market Light (RML) offers highly customized and localized agricultural related information service. RML provides information services via mobile phone-based Short Message Service (SMS) primarily aimed at farmers. The study was carried out in the Erode district of Tamil Nadu state. The results revealed that majority of the respondents had a strong positive attitude towards market and the respondents had a high level positive perception towards mobile phone with regard to farm information and technology transfer.
Keywords: Reuters market light, short message service, gratification, constraints, mobile telephone.